Wall Street Journal- Feb 1st, 2010
Super fans not only of Burger King,McDonalds,and Wendys better start whoofing down more food because the fast food industry is definetly feeling the effects from the recession. No one is chowing down like they used to . Sales have dropped 4.6 % in the last three months, said Brian Gies the vice president of burger king. People are starting to conserve there money and are tryig to eat a more nutritional meal.If these meals didnt come with a side of a heart attack, I would eat them more and spend the money on them. Out of all the fast food chains, I think burger king has the best chance of coming out of this decline of its affordability spectrum. Its way cheaper then most places. Even with the dollar menu the consumers arent spending what they used to on these lunch spots. The recession is playing a big role in the fast food industry and I dont think some places are going to make it if we dont get out of these rough times.
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